Black Innovation. The black eyeshadow primer intensifies the colour of the eyeshadow applied on top, gives it more depth and adds a subtle metallic shimmer. The primer provides any eyeshadow with longlasting smokey colour and creates the perfect base for a smokey eye look. The delicate formula appears as a sheer, light grey shade on the skin and can also be worn solo. The soft touch applicator guarantees an accurate and easy application.